In the past—long before apps were a mainstream feature of day-to-day life—, companies did not consider the development of mobile-optimised websites to be of any real importance. Mobile sites were considered superfluous, a luxury add-on which only the very largest businesses would bother with. Times have changed.
The world has never been more mobile. Smartphones are no longer a fringe device for early-adopters, celebrities, and the super-rich; nowadays, in fact, it is far more common to have one than not to. The iPhone heralded in the Golden Age of mobile browsing and applications which we now enjoy, and with it came the need to radically rethink our approach to the mobile web and app design at large.
It is no longer enough to opt for a ‘that will do’ approach to mobile design. With hundreds of thousands of businesses commissioning expert design companies like Messapps (messapps.com) to create dedicated apps solely for driving more customers to themselves, the competition is there, and the bar has been set. Mobile design—both in terms of websites and applications—requires at least as much attention, time, and investment as does your primary website. Continue reading